“Brooding retro futuristic disco belters that showcase an extraordinary vocal talent. An electro moody pop ‘chanteuse’…”

That’s how Pop Justice describes her. 

We were recently asked to design an in-store flyer and an online teaser and social media launch pad for the artist Ruby Goe. All our work was done on behalf of PUMA who are working closely with Ruby to promote her debut single “Get On It”. It’s a tune that gives you a tingle down the spine, gets stuck in your head and more than once have I heard someone in our Shoreditch office humming the tune.

Not only a shout out for her debut single; the flyer is also promoting Ruby’s own viral series available to view on puma.com. These online webisodes have been released weekly leading up to single release and is part of PUMA’s effort in supporting Ruby’s campaign. The series gives us a sneak peak of her daily life as a rising pop star.

 

Ruby was raised by her jazz loving father, she started flexing her song writing skills on her dad’s musical instruments. Fast forward to present time, Ruby now live on her music and has already played at the O2 arena alongside The Black Eyes Peas. She is currently putting the finishing touches to her debut EP with Norwegian producer Fred Ball. Comparisons has been drawn to artists such as Lykke Li, Robyn and Santigold which could only be a good thing.

 

Already generating a buzz before going live with her first debut album, we embraced the project and are happy to be a part of building Ruby’s personal brand.

 

The flyer has now gone out to all UK PUMA stores, giving Ruby Goe nationwide awareness. Working on the website we wanted it to act as a natural online extension of the design direction established in the flyer, to bring a consistency to the Ruby Goe ‘brand’ and as instant recognition for fans and visitors across all channels and platforms.

 

It’s a polished, atmospheric design with stand out details and touches. Both Ruby, her management and PUMA loved the style and we’ve enjoyed the opportunity to be part of establishing Ruby. On the website there are elements of music, visuals, news and contact. We wanted the site to be a teaser showing visitors all the different aspects of Ruby. She is working on a list of projects and have lots going on in her life. Check it out at the bottom of the page through Ruby’s well-updated social media platforms.

 

Since Ruby’s single launch Ruby has been getting amazing press coverage and has featured in NME.com, Vice.com, Guardian.com, FHM.com to name a few key titles. A number of well respected music blogs are also raving about her.

 

We look forward to working with Ruby Goe as she continues on her road to success and with a strong design and brand new launch pad website we’d say she’s one more step closer!

 

Check out the Ruby Goe website: http://www.rubygoe.com